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About Me
I’m a UX design leader and strategist who brings psychology, empathy, and storytelling together to create meaningful user experiences. With a background leading design for global brands like Shutterfly and Sleep Number and consulting for brands like Estée Lauder, I am passionate about how behavioral insights can transform the way teams innovate. I’m known for my ability to make complex ideas simple and spark conversations that connect data, design, and human behavior.
Featured In
From podcasts to public speaking. Here are a few places I have been featured...
Beyond UX Design Podcast
Episode 123Listen to the Podcast
UX360 Virtual Summit February 4-5, 2026Register for the Event
Places I’ve Worked
Estée Lauder Companies
August 2024-Present
Director of UX, Brand Experience (consultant)
Sleep Number Corporation
Aug 2023 - July 2024
Head of UX/Product Design for SleepIQ
Shutterfly Inc.
Sept 2018 – Feb 2022
Head of UX Design & Research, Lifetouch
CaaStle, Inc, dba: Gwynnie Bee
Feb 2013 – July 2018
Head of Creative Services (+Founding Designer)