Mara Thorsrud

Let’s Work Together

A portrait of you.

About Me

I’m a UX design leader and strategist who brings psychology, empathy, and storytelling together to create meaningful user experiences. With a background leading design for global brands like Shutterfly and Sleep Number and consulting for brands like Estée Lauder, I am passionate about how behavioral insights can transform the way teams innovate. I’m known for my ability to make complex ideas simple and spark conversations that connect data, design, and human behavior.

Featured In

From podcasts to public speaking. Here are a few places I have been featured...

Beyond UX Design Podcast

Episode 123Listen to the Podcast

UX360 Virtual SummitFebruary 4-5, 2026Register for the Event

Places I’ve Worked

Estée Lauder Companies

August 2024-Present

Director of UX, Brand Experience (consultant)

Sleep Number Corporation

Aug 2023 - July 2024

Head of UX/Product Design for SleepIQ

Shutterfly Inc.

Sept 2018 – Feb 2022

Head of UX Design & Research, Lifetouch

CaaStle, Inc, dba: Gwynnie Bee

Feb 2013 – July 2018

Head of Creative Services (+Founding Designer)

Mara Thorsrud

Let’s Work Together

A portrait of you.

About Me

I’m a UX design leader and strategist who brings psychology, empathy, and storytelling together to create meaningful user experiences. With a background leading design for global brands like Shutterfly and Sleep Number and consulting for brands like Estée Lauder, I am passionate about how behavioral insights can transform the way teams innovate. I’m known for my ability to make complex ideas simple and spark conversations that connect data, design, and human behavior.

Featured In

From podcasts to public speaking. Here are a few places I have been featured...

Beyond UX Design Podcast

Episode 123Listen to the Podcast

UX360 Virtual SummitFebruary 4-5, 2026Register for the Event

Places I’ve Worked

Estée Lauder Companies

August 2024-Present

Director of UX, Brand Experience (consultant)

Sleep Number Corporation

Aug 2023 - July 2024

Head of UX/Product Design for SleepIQ

Shutterfly Inc.

Sept 2018 – Feb 2022

Head of UX Design & Research, Lifetouch

CaaStle, Inc, dba: Gwynnie Bee

Feb 2013 – July 2018

Head of Creative Services (+Founding Designer)

Mara Thorsrud

Let’s Work Together

A portrait of you.

About Me

I’m a UX design leader and strategist who brings psychology, empathy, and storytelling together to create meaningful user experiences. With a background leading design for global brands like Shutterfly and Sleep Number and consulting for brands like Estée Lauder, I am passionate about how behavioral insights can transform the way teams innovate. I’m known for my ability to make complex ideas simple and spark conversations that connect data, design, and human behavior.

Featured In

From podcasts to public speaking. Here are a few places I have been featured...

Beyond UX Design Podcast

Episode 123Listen to the Podcast

UX360 Virtual SummitFebruary 4-5, 2026Register for the Event

Places I’ve Worked

Estée Lauder Companies

August 2024-Present

Director of UX, Brand Experience (consultant)

Sleep Number Corporation

Aug 2023 - July 2024

Head of UX/Product Design for SleepIQ

Shutterfly Inc.

Sept 2018 – Feb 2022

Head of UX Design & Research, Lifetouch

CaaStle, Inc, dba: Gwynnie Bee

Feb 2013 – July 2018

Head of Creative Services (+Founding Designer)