Let’s Work Together

About Me
I’m a design leader who uses psychology and systems thinking to reduce complexity and support confident decision-making at scale. My work sits at the intersection of data, human behavior, and business constraints, with a focus on building trust and clarity in high-stakes products.
I’ve led design for enterprise and platform products at Sleep Number and Shutterfly, and partnered with global brands like Estée Lauder during moments of growth and change. I’m often asked to help teams navigate ambiguity, align around priorities, and make thoughtful tradeoffs that scale.
My leadership approach is grounded in judgment, collaboration, and an understanding of how people behave under pressure. I care about craft, but I measure success by whether systems feel calm, intuitive, and supportive in real-world use.
Featured In
From podcasts to public speaking, I enjoy sharing practical perspectives on design, psychology, and leadership.
Beyond UX Design Podcast
Episode 123Listen to the Podcast
UX360 Virtual SummitFebruary 4-5, 2026Register for the Event
Places I’ve Worked
Estée Lauder Companies
Aug 2023-Present
Director of UX, Brand Experience (consultant)
Sleep Number Corporation
Feb 2022-Aug 2023
Head of UX/Product Design for SleepIQ
Shutterfly Inc.
Sept 2018 – Feb 2022
Head of UX Design & Research, Lifetouch
CaaStle, Inc, dba: Gwynnie Bee
Feb 2013 – July 2018
Head of Creative Services (+Founding Designer)


